Histoire et Philosophie

It all started in 2012, when Bert van Son founded MUD Jeans.

Why the jeans? Well, jeans are one of the most polluting fashion items. It uses 7,000 liters of water and harmful chemicals. With over 200,000 million jeans sold each year, the impact of recycling jeans and using organic cotton can be huge.

Qui est derrière la marque

With over 30 years of experience in the fashion industry, Bert van Son has seen it all. He found that the lives of factory workers are extremely demanding and that the relentless demands for materials, due to the explosion of production, are ruining our planet. He wanted to do things differently.

Bert believes that it is possible to have fun without destroying the earth and its resources. Together with his team, Bert has made MUD Jeans an exemplary circular fashion company, introducing the pioneering model « Rent a jean » in 2013 and constantly putting the principles of the circular economy into practice.

Engagement écologique et social

ECOLOGICAL COMMITMENT
MUD JEANS is the world’s first circular denim brand. By applying the principles of the circular economy, MUD JEANS drastically reduces its ecological footprint, and that of its jeans.
– 533 million liters of water saved over the past 4 years
– 1000 tonnes of CO2 over the past 4 years
– 20,000 jeans have been « saved » from landfill and incineration, for recycling, over the past 4 years

THE MEDIUM-TERM OBJECTIVE IS TO DESIGN AND MANUFACTURE THE FIRST JEANS WITH 100% RECYCLED COTTON.

But already, our jeans are much more resource efficient than traditional jeans:
-90% less water consumption
– 70% less CO2 emissions
– approximately 50% reduction in impact on land use
– approximately 50% reduction in the impact on biodiversity

SOCIAL ENGAGEMENT
Jeans made by happy people – quite possible! MUD Jeans only works with selected manufacturers who ensure the well-being of all concerned. Our jeans are made with GOTS (Global Organic Textiles Standard) certified cotton. GOTS ensures that farmers are working under fair and safe conditions, and that no pesticides, insecticides or toxic chemicals are used at any given time.

M. Habib Ben Mansour, the owner of Yousstex International, our jeans supplier, takes good care of his staff and says he makes noble products. We totally agree.